TAITRA (the Taiwan External Trade Development Council) is Taiwan's foremost non-profit trade promotion organization. Sponsored by the government and industrial and commercial associations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competetiveness and coping with the challenges faced in foreign markets. Throughout past decades, TAITRA has developed well-coordinated trade promotion and information networks. TAITRA's purpose is twofold, as it also undertakes many initiatives to assist foreign businesses with establishing a wider presence in Taiwan.

The Council totals over 600 specialists - all focused on making TAITRA a leading world class international trade promotion organization. With headquarters in Taipei, four local branch offices are situated in Hsinchu, Taichung, Tainan and Kaohsiung; 56 overseas branch offices are established worldwide. In association with its sister organisations, the Taiwan Trade Center, Inc. (TTC) and the Taipei World Trade Center (TWTC), TAITRA constantly adapts its trade promotion strategies to changing international conditions. Its major functions include Market Development, Strategic Marketing, Trade Information, Exhibitions, Conventions, Trade Education, Service Industry Promotion and the Taiwantrade.com.tw website.
MARKET DEVELOPMENT

° Coordinates trade missions and participates in major overseas trade shows.

° Analyses regional competetiveness and bilateral trade issues.

° Provides global trade inquiry services.

° Organizes trade meetings and seminars.

° Establishes Taiwan Trade Service (TTS) stations at major international trade shows.

STRATEGIC MARKETING

° Collaborates with Taiwan's government to attract foreign investment.

° Endorses the image and products of Taiwan's food and agricultural sector via international exhibitions and agricultural-related activities.

° Organizes educational seminars for effective marketing strategies and global logistics.

° Introduces foreign government tenders and subcontracting opportunities of government awarded bids to Taiwan enterprises.

° Promotes branding and image enhancement through international design exhibitions, workshops and competitions.

TRADE INFORMATION

° Collects and makes available global trade information to Taiwan enterprises.

° Publishes Chinese and English language periodicals and reference books: International Trade Biweekly, Taiwan Products Magazine, Taiwan Exporters/Taiwan Importers Directory, Doing Business with Taiwan.

° Researches, writes and disseminates important news on market trends and developments.

TRADE NET CENTER

(www.taiwantrade.com.tw)

° Administers a national trade website portal, www.taiwantrade.com.tw, to provide online marketing, trade-matching and value-added information services.

° Host online services for: trade missions, trade shows, eProcurement and sourcing.

° Offers customer service via Call Center.

° Shares Net and market knowledge through seminars and educational training.

EXHIBITIONS

° Organizes Taipei International Trade Shows.

° Manages the Taipei World Trade Center Exhibition Halls and the Taipei Nangang Exhibition Center.

° Provides venue and facility rental services for trade show organizers.

CONVENTIONS

° Operates the Taipei International Convention Center.

° Furnishes comprehensive convention planning and technical backup.

SERVICE INDUSTRY PROMOTION

° Coordinates Taiwan construction and healthcare services for overseas needs.

° Plans global promotion and branding for Taiwan chain stores and franchise corporations.

° Provides custom travel assistance for foreign business people featuring specialty tours and packages.

° Builds alliances between Taiwan logistics industries and overseas or domestic businesses to strengthen international competetiveness.

° Boosts Taiwan software industry via international exhibitions, seminars and software related promotional activities.